{"id":2299,"date":"2024-03-05T09:26:18","date_gmt":"2024-03-05T09:26:18","guid":{"rendered":"https:\/\/designedin.org\/?p=2299"},"modified":"2024-03-08T12:31:51","modified_gmt":"2024-03-08T12:31:51","slug":"criancas-activismo-e-propaganda-digital","status":"publish","type":"post","link":"https:\/\/designedin.org\/pt-pt\/criancas-activismo-e-propaganda-digital\/","title":{"rendered":"Crian\u00e7as, activismo e propaganda digital"},"content":{"rendered":"\n

Ao dizer a palavra “Propaganda”, despertei um grande interesse na minha filha. \u00c9 um conceito complexo, capaz de moldar narrativas sociais contempor\u00e2neas. Compreend\u00ea-la \u00e9 vital para a democracia.<\/p>\n\n\n\n

Durante as elei\u00e7\u00f5es, a propaganda emerge nas conversas, fora de per\u00edodos pol\u00edticos, o tema \u00e9 relegado a contextos hist\u00f3ricos. No entanto, a propaganda ou propaga\u00e7\u00e3o deliberada de ideias com o objetivo de influenciar e manipular a opini\u00e3o p\u00fablica, encontrou, no digital, novas formas de actuar.<\/p>\n\n\n\n

A propaganda digital existe em conte\u00fados publicit\u00e1rios e redes sociais, utilizando tecnologias como a intelig\u00eancia artificial para criar imagens, \u00e1udio e v\u00eddeos sint\u00e9ticos, resultando em deepfakes <\/em>e fake news<\/em>. Segmentada em grupos demogr\u00e1ficos e interesses, aumenta o impacto e efic\u00e1cia. As crian\u00e7as s\u00e3o um grupo vulner\u00e1vel \u00e0 persuas\u00e3o e desinforma\u00e7\u00e3o, jogos, apps<\/em>, canais de v\u00eddeo, s\u00e3o apenas alguns dos ambientes onde t\u00eam contacto com propaganda digital.<\/p>\n\n\n\n

Apesar do papel cr\u00edtico e da presen\u00e7a di\u00e1ria na sociedade contempor\u00e2nea, propaganda e activismo n\u00e3o est\u00e3o integrados de forma transversal no curr\u00edculo educativo.<\/p>\n\n\n\n

Como equipar as crian\u00e7as para entenderem e lidarem com a propaganda?<\/p>\n\n\n\n

As crian\u00e7as s\u00e3o co-criadoras do futuro digital. \u00c9 urgente equip\u00e1-las com educa\u00e7\u00e3o tecnol\u00f3gica e literacia digital e envolvermo-nos no desenvolvimento das pol\u00edticas escolares para as orientarmos, de forma eficaz e consistente, no interface escola\/casa. Algumas formas de explicar \u201cpropaganda\u201d \u00e0s crian\u00e7as:<\/p>\n\n\n\n

\u2014 Co-an\u00e1lise: fazer an\u00e1lises em conjunto e identificar o autor, objetivo e ponto de vista, incentivar a expressarem as suas vis\u00f5es e o racioc\u00ednio sobre diferentes pontos de vista;<\/p>\n\n\n\n

\u2014 Pensamento multidimensional: estimular a curiosidade intelectual e o pensamento cr\u00edtico, trabalhar a habilidade de compreender um t\u00f3pico sob diversas perspectivas;<\/p>\n\n\n\n

\u2014 Literacia medi\u00e1tica e visual: ajudar as crian\u00e7as a entenderem meios de comunica\u00e7\u00e3o e publicidade, identificar s\u00edmbolos, log\u00f3tipos e analisar mensagens textuais e gr\u00e1ficas;<\/p>\n\n\n\n

\u2014 Exemplos concretos: pessoas e movimentos ativistas que despertem o interesse das crian\u00e7as, incentiv\u00e1-las a refletir e desconstruir mensagens;<\/p>\n\n\n\n

\u2014 Cria\u00e7\u00e3o de propaganda: atrav\u00e9s de desenhos, v\u00eddeos, apresenta\u00e7\u00f5es ou campanhas digitais simples, para entenderem as t\u00e9cnicas e processos envolvidos.<\/p>\n\n\n\n

A propaganda \u00e9 positiva quando aliada a causas e activismo<\/p>\n\n\n\n

A Mafalda era uma ativista de 6 anos que odiava sopa, revoltava-se com as injusti\u00e7as do mundo e era ac\u00e9rrima defensora dos Direitos Humanos. Em 1977, a Mafalda ilustrou uma campanha mundial da Unicef da Declara\u00e7\u00e3o Universal dos Direitos da Crian\u00e7a.<\/p>\n\n\n\n

\"\"
Imagem da “Plaza Mafalda” em Buenos Aires, na Argentina, 2011 \u00a9 Clara Vieira Rodrigues<\/sup><\/figcaption><\/figure>\n\n\n\n

Existem exemplos inspiradores de crian\u00e7as e jovens reais: Greta Thunberg, a famosa ativista ambiental contra a ina\u00e7\u00e3o clim\u00e1tica; Jack Andraka, activista e cientista que desenvolveu, aos 15 anos, uma ferramenta revolucion\u00e1ria para a oncologia; em Portugal, o grupo de jovens da Youth for Climate Justice<\/em>, entre eles, a mais nova com 11 anos e o coletivo de jovens ativistas, Fridays for Future<\/em>.<\/p>\n\n\n\n

Na arte, Bordalo II, contra o consumismo, Banksy, pela justi\u00e7a social, Ai Weiwei, pela liberdade de express\u00e3o e Yoko Ono, pela paz.<\/p>\n\n\n\n

As crian\u00e7as s\u00e3o agentes de mudan\u00e7a, t\u00eam o poder de fazer a diferen\u00e7a e influenciar positivamente a sociedade. No in\u00edcio dos anos 90, eu fui ativista, na prim\u00e1ria, pelos \u201cca\u00e7a-cigarros\u201d, um projeto da Liga Portuguesa Contra o Cancro, no qual eu e os meus colegas \u00e9ramos agentes com a miss\u00e3o de combater o tabagismo e promover a educa\u00e7\u00e3o para a sa\u00fade. Pequenas ac\u00e7\u00f5es como esta podem ter um grande impacto quando feitas com determina\u00e7\u00e3o e prop\u00f3sito, eu nunca fumei.<\/p>\n\n\n\n

Conclus\u00e3o:<\/p>\n\n\n\n

Na complexa era da propaganda digital \u00e9 essencial capacitar e empoderar as crian\u00e7as para serem co-criadoras do futuro digital, promovendo o pensamento cr\u00edtico e a literacia digital. Ao apoiar as suas a\u00e7\u00f5es e treinar as suas habilidades, as crian\u00e7as tornam-se agentes ativos de mudan\u00e7a, exercendo os seus direitos e protegendo-se da influ\u00eancia negativa da propaganda.<\/p>\n\n\n\n

O activismo \u00e9 uma forma de construir um futuro inclusivo, onde as crian\u00e7as desempenham o papel fundamental de co-criarem uma sociedade mais justa e equitativa e transformarem-se numa gera\u00e7\u00e3o capaz de enfrentar os desafios do mundo digital com discernimento e responsabilidade.<\/p>\n\n\n\n

Convido a conhecerem o meu projeto de activismo<\/a>, em co-cria\u00e7\u00e3o com mais de 250 crian\u00e7as e jovens dos 3 aos 16 anos, intitulado “Temos direitos, desenhamos o futuro”, organizado pelo projeto DESIGNEDIN e pela associa\u00e7\u00e3o Designing for Children\u2019s Rights<\/em>.<\/p>\n\n\n\n

Imagem da “Plaza Mafalda” em Buenos Aires, na Argentina, 2011 \u00a9 Clara Vieira Rodrigues<\/p>\n\n\n\n

Este artigo foi publicado no Jornal <\/a>P\u00daBLICO<\/a>.<\/p>\n\n\n\n

Links \u00fateis:
Exemplos de propaganda visual com templates para criarem a vossa vers\u00e3o<\/a> (pf tenham aten\u00e7\u00e3o \u00e0s condi\u00e7\u00f5es de utiliza\u00e7\u00e3o, idade m\u00ednima legal)
Campanha da UNICEF da Declara\u00e7\u00e3o Universal dos Direitos da Crian\u00e7a<\/a>, ilustrada por Quino em 1977<\/p>\n\n\n\n

e a nossa p\u00e1gina de\u00a0Recursos<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Banksy Graffitied Walls and Wasn\u2019t Sorry
Link para a livraria<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Ao dizer a palavra “Propaganda”, despertei um grande interesse na minha filha. \u00c9 um conceito complexo, capaz de moldar narrativas sociais contempor\u00e2neas. Compreend\u00ea-la \u00e9 vital para a democracia. Durante as elei\u00e7\u00f5es, a propaganda emerge nas conversas, fora de per\u00edodos pol\u00edticos, o tema \u00e9 relegado a contextos hist\u00f3ricos. No entanto, a propaganda ou propaga\u00e7\u00e3o deliberada de ideias com o objetivo de influenciar e manipular a opini\u00e3o p\u00fablica, encontrou, no digital, novas formas de actuar. A propaganda digital existe em conte\u00fados publicit\u00e1rios e redes sociais, utilizando tecnologias como a intelig\u00eancia artificial para criar imagens, \u00e1udio e v\u00eddeos sint\u00e9ticos, resultando em deepfakes e fake news. Segmentada\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2299","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"acf":[],"yoast_head":"\nCrian\u00e7as, activismo e propaganda digital - DesignedIn<\/title>\n<meta name=\"description\" content=\"What would a child-friendly world look like?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designedin.org\/pt-pt\/criancas-activismo-e-propaganda-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crian\u00e7as, activismo e propaganda digital - 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