CODE wanted to launch their latest kids’ apparel collection on their landing page and social networks, the brief was to create a stop-motion animation. It isn’t easy to get kids to get dressed happily to meet the challenge and simultaneously communicate the launch we’ve decided to embrace the challenge of using only items from the new collection and produced a fun and engaging animation featuring dancing shirts. The clothes were characters themselves rather than just shirts and pullovers and it communicated moods and personalities giving off emotions to children and families.

The shirts came together in a final sequence to form the client’s logo, creating a memorable and impactful visual for CODE’s brand.